1. Introduction
USAEV.Press, Inc. ("USAEV.Press," "we," "us," or "our") is committed to responsible email practices. This Email Policy governs all email communications sent through or in connection with our Services, including transactional emails, marketing communications, and press release distributions.
This policy applies to:
- Emails sent by USAEV.Press to users
- Emails sent by users through USAEV.Press Services
- Press release distributions to media contacts
2. Legal Compliance
2.1 CAN-SPAM Act
All emails sent through USAEV.Press comply with the U.S. CAN-SPAM Act of 2003:
- Accurate Headers: "From," "To," and routing information must be accurate
- Non-Deceptive Subject Lines: Subject lines must reflect email content
- Identification as Advertisement: Marketing emails clearly identified
- Physical Address: Valid postal address included in all commercial emails
- Opt-Out Mechanism: Clear and conspicuous unsubscribe link
- Honor Opt-Outs Promptly: Process unsubscribes within 10 business days
- Third-Party Compliance: Monitor that others sending on your behalf comply
2.2 GDPR (European Union)
For recipients in the EU/EEA, we comply with GDPR requirements:
- Lawful Basis: Consent, contract, or legitimate interest
- Explicit Consent: Opt-in required for marketing emails
- Granular Control: Separate consent for different communication types
- Right to Withdraw: Easy opt-out at any time
- Data Minimization: Collect only necessary information
- Retention Limits: Delete data when no longer needed
2.3 CASL (Canada)
Canada's Anti-Spam Legislation (CASL) requirements:
- Express Consent: Clear opt-in for commercial messages
- Sender Identification: Name and contact info of sender
- Unsubscribe Mechanism: Easy opt-out within 60 days
- Accurate Subject: Subject line reflects content
2.4 Other Jurisdictions
We comply with email marketing laws in other jurisdictions including Australia's Spam Act, UK Privacy and Electronic Communications Regulations (PECR), and similar laws worldwide.
3. Types of Emails
3.1 Transactional Emails
Emails necessary for service operation (cannot opt out):
- Account creation and verification
- Password reset and security alerts
- Purchase confirmations and receipts
- Subscription and billing notifications
- Service updates and critical announcements
- Distribution confirmations
- Support ticket responses
3.2 Marketing Emails
Promotional communications (opt-in required):
- Product announcements and feature updates
- Educational content and best practices
- Webinars and events
- Newsletters
- Special offers and promotions
- Case studies and success stories
3.3 Press Release Distributions
User-initiated distributions to media contacts:
- Press releases sent to journalist contacts
- Media pitches and story ideas
- Follow-up communications
Users are responsible for compliance when distributing to media contacts.
3.4 System Notifications
Automated notifications (can manage preferences):
- Analytics reports
- Release performance updates
- AI citation alerts
- Longevity score changes
- Journalist engagement notifications
4. Email Consent and Preferences
4.1 Opt-In
You provide consent to receive emails when you:
- Create a USAEV.Press account
- Check boxes to subscribe to specific communication types
- Request information or resources
- Register for events or webinars
- Engage with our Services in ways that trigger notifications
4.2 Opt-Out
You can unsubscribe from marketing emails:
- Click "Unsubscribe" link in any marketing email
- Manage preferences in account settings
- Email preferences@dakpress.com
- Contact support at support@usaev.press
We process opt-outs within 10 business days (usually within 48 hours).
4.3 Preference Center
Manage granular email preferences in your account:
- Product updates and announcements
- Educational content and tips
- Newsletters and digests
- Event invitations
- Analytics and performance reports
- Notification frequency (real-time, daily, weekly)
5. User Responsibilities
5.1 Media Contact Compliance
When sending press releases to media contacts, you must:
- Have a legitimate basis for contacting journalists (professional relationship, public email, opt-in)
- Comply with CAN-SPAM, GDPR, CASL, and other applicable laws
- Honor opt-out requests immediately
- Not send unsolicited bulk email (spam)
- Provide accurate sender information
- Include valid unsubscribe mechanism
5.2 Prohibited Email Practices
You agree NOT to:
- Send spam or unsolicited commercial email
- Use purchased or scraped email lists
- Use deceptive subject lines or sender names
- Harvest email addresses from websites or social media
- Send emails containing malware, viruses, or harmful content
- Impersonate others in email communications
- Continue sending after opt-out requests
- Use USAEV.Press to send adult content, illegal materials, or hate speech
5.3 Account Suspension
Violation of this Email Policy may result in:
- Warning and requirement to cease prohibited practices
- Temporary suspension of email sending capabilities
- Permanent account termination
- Reporting to anti-spam authorities
- Legal action for damages
6. Email Deliverability
6.1 Best Practices
We follow industry best practices to ensure high deliverability:
- Authentication: SPF, DKIM, and DMARC records properly configured
- IP Reputation: Dedicated IP addresses with good sender reputation
- List Hygiene: Regular removal of invalid addresses and bounces
- Engagement Tracking: Monitor open and click rates
- Feedback Loops: Process ISP complaint feedback
- Warm-Up Protocols: Gradual sending volume increases for new IPs
6.2 Bounce Handling
We automatically handle email bounces:
- Hard Bounces: Invalid addresses immediately suppressed
- Soft Bounces: Temporary failures retried (3 attempts)
- Repeated Soft Bounces: Converted to hard bounces after 7 days
- Bounce Notifications: Users notified of delivery issues
6.3 Spam Complaints
Spam complaints are taken seriously:
- Complaint rates monitored per user and globally
- High complaint rates (>0.1%) trigger investigation
- Repeated complaints may result in account review or suspension
- Users should investigate causes of complaints and improve practices
7. Data Protection
7.1 Email Data Security
We protect email data with:
- Encryption in transit (TLS 1.3)
- Encryption at rest (AES-256)
- Access controls and authentication
- Regular security audits
- Incident response procedures
7.2 Email Retention
Email-related data retention:
- Transactional Emails: Retained for 7 years (legal requirements)
- Marketing Emails: Metadata retained for analytics
- Opt-Out Requests: Suppression lists retained indefinitely
- User Content: Retained while account is active + 30 days
7.3 Third-Party Providers
We use trusted email service providers:
- Dedicated infrastructure for transactional emails
- Enterprise-grade email delivery platforms
- All providers are GDPR-compliant with data processing agreements
8. Email Analytics
8.1 Tracking
We track email performance metrics:
- Delivery Rate: Successfully delivered emails
- Open Rate: Emails opened (tracked via pixel)
- Click-Through Rate: Links clicked
- Bounce Rate: Undeliverable emails
- Unsubscribe Rate: Opt-out frequency
- Complaint Rate: Spam reports
8.2 User Analytics
Users can access analytics for their distributions:
- Real-time delivery status
- Open and click tracking per recipient
- Engagement trends over time
- Geographic and device breakdown
8.3 Privacy Considerations
Email tracking considerations:
- Recipients can block tracking pixels (many email clients do this automatically)
- Click tracking uses redirects through our domain
- Aggregate analytics may not match individual recipient behavior
- We do not sell or share recipient engagement data
9. Journalist and Media Relations
9.1 Professional Standards
When contacting journalists, follow professional standards:
- Send only relevant, newsworthy content
- Respect journalists' time and inboxes
- Honor "do not contact" requests immediately
- Avoid mass-blasting irrelevant pitches
- Personalize communications when possible
- Follow up appropriately, don't harass
9.2 Opt-Out Honoring
Respect journalist preferences:
- Process opt-outs within 24 hours
- Add to permanent suppression list
- Do not attempt alternative contact methods after opt-out
- Share opt-out lists across your organization
10. Updates to This Policy
We may update this Email Policy to reflect:
- Changes in email marketing laws
- New features or services
- Industry best practice evolution
- User feedback
Material changes will be communicated via email and website notice.
11. Contact Information
Questions about this Email Policy or email practices:
USAEV.Press, Inc.
274 Mount Harvard Ave Suite 4
Windsor, Colorado 80550
Email: support@usaev.press